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As everyone now recognizes, media polling was election interference in the truest sense of that word, by powerful special interests. These fake polls were designed to keep our voters at home, create the illusion of momentum for Mr. Biden. It's never been used to the extent that it's been used on this last election. The importance of the media's power and influence can only be fully appreciated through a complete understanding of who or what the media are. The industry of mass media is big business. Ownership of the primary mass media in this country is generally in the hands of giant corporate conglomerates that are engaged in various media and non-communication business ventures. The majority of national news coverage comes from only a few sources, known as the big media, consisting of ABC, NBC, CBS, PBS, CNN, The New York Times, The Washington Post, which also publishes Newsweek magazine, The Wall Street Journal, Gannett, which publishes various papers, including USA Today, Time magazine, Associated Press, AP, and United Press International, UPI. Most local newspapers receive national stories from the AP and UPI wire services. Many commentators are concerned that the wealthy and politically powerful of society dominate or monopolize dialogue. Critics contend that a class of media elites, composed of owners, producers, and managers, has emerged to determine which messages reach the public. Access to the media is essential to effectively communicate a political belief to a significant number of viewers, listeners, or readers. However, the present state of the mass media, consisting of a few large monopolies, makes it nearly impossible for unpopular views to be heard in the marketplace, which brings us to the Agenda-Setting Theory. Agenda-Setting Theory describes the ability of the news media to influence the salience of topics on the public agenda.
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